May 20, 2018 | Engagement, Social Media Management
You’ve heard of companies using social media to grow their business and know it’s a great community building tool, however, you aren’t quite sure how to go about using it to support your current marketing and sales efforts. The first thing to understand is that your...
Apr 10, 2018 | Engagement, Lead Generation
If you have a product or service that can be promoted or sold online, you should be nurturing interest through what is called a landing page. A landing page serves to provide details including specific features and benefits about a particular offering much like a...
Feb 16, 2018 | Engagement, Social Media Management
With so many different social networking platforms out there, it can be confusing keeping them all straight and downright challenging managing a presence on all of them. In an ideal world, your business would be active on all of the top social networks, but who has...
Feb 12, 2018 | Appearance, Content
Let’s face it, writing can be time consuming and take a lot of mental energy but as a savvy content creator you can plan ahead to get the most out of your efforts. This starts with an understanding of the shared relationship between content marketing and social media...
Feb 5, 2018 | Engagement, Social Media Management
If you are one of the many small businesses that has embarked on using social media to attract new customers but are having trouble getting traction, you aren’t alone. A quick review of the typical small business social media page can shed light on what mistakes to...