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One of the biggest hurdles to any business venturing into the online space is content. It’s a topic that comes up in nearly every client consultation we have.

Clearly, content is the name of the game.

5 Brands Share Their Content Marketing Process

Few small business have the resources required to continuously research, write endless posts, craft email newsletters, develop lead magnets, … the list goes on and on. These same businesses instead focus their energy on activities that directly bring in profits. As a result, many aren’t taking full advantage of internet marketing to grow their business.

Growing an Online Presence–What Businesses Can Learn from Retail

“I’m old school. Who needs the internet to grow their business?” … Unless you have been living under a proverbial rock, you know this statement is clearly a case of ‘sweet lemons’ psychology. The fact is consumers are increasingly heading to the internet to check you out before they are willing to part with their cash.

3 Charts: Understanding Research Online, Buy Offline Behavior

In a sea of service providers, finding a content writer who is a great fit for your company (and budget!) can be a daunting task. To give you a jump start, we’ve compiled this list of resources where you can begin to narrow your search.

15 Content Writer Sources, Any Budget


Hold up! Before you get to hiring, here are a few questions you want to ask first.

Now you have content, do you have time to produce the related collateral? That’s where Varsity 5 comes in. We can help you bulk up your online presence with automated systems that allow you to focus on what you do best. Visit us at or email [email protected].

Stay tuned for future posts where we break down and review the content sources above.

Liz Z.

Liz Z.

Designer, Educator, Contributor

Liz is a designer and former educator, having taught full-time in the Digital Media & Internet Design discipline for 6 years. Her experiences in print design and production coupled with over 10 years of real-world web development have provided Liz a great foundation to contribute meaningfully to our Team Talks.

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